The heated debate surrounding the use of AI in video game trailers has once again come to the forefront, with the latest controversy involving the popular fighting game, Fatal Fury: City of the Wolves. The game's highly anticipated Season 2 release has been marred by accusations of SNK, the developer, resorting to Generative AI to create its promotional trailer. This has sparked a heated discussion among fans and even led to a moderator stepping down from their role in protest.
The trailer showcases some of the new fighters joining the cast, but what has raised eyebrows is the apparent use of AI-generated footage. Some fans have gone as far as to speculate that the narrator's voice might also be AI-generated. This has caused a stir, especially considering SNK's Saudi ownership, which has led to accusations of cost-cutting at the expense of quality.
One YouTube commenter succinctly sums up the sentiment: 'All that Saudi money and can't pay someone a couple of bucks to make real s**t.' The backlash has been intense, and it has led to a prominent moderator in the official SNK Discord stepping down, citing the company's questionable practices. Despite SNK's silence on the matter, the high quality of modern GenAI has led some to believe that the trailer might not have been entirely human-crafted.
This incident highlights the ongoing debate about the ethical use of AI in the gaming industry and the potential consequences of prioritizing cost-saving measures over artistic integrity. It remains to be seen how SNK will address these concerns and whether they will take steps to ensure future trailers are genuinely created by human artists.
