Crystal Rock Healing, a business born from Cindy Schmitz's battle with Lyme disease, is set to close its doors on January 31st. The company, which has been a beacon of holistic wellness for 13 years, is facing closure due to a combination of factors, including tariffs, sagging profits, and the relentless work schedule of the Schmitzs. Despite the impending closure, Schmitz remains optimistic, attributing her intuition to a positive new chapter ahead. The business will liquidate over $1 million in inventory by the end of the month, with any remaining stock likely to be auctioned off. Schmitz plans to continue her Reiki practice and is writing a book about the energy benefits of crystals and minerals, drawing from her expertise in the field. The closure has sparked a rush of customers to the main distribution center in Fargo, with sales dropping due to a shift in consumer buying patterns towards experiences. The Schmitzes' journey, from their first store in Bismarck to stores across Minnesota, South Dakota, and Wisconsin, has been a testament to their dedication to holistic wellness. As they prepare to close, they reflect on the impact they've had on their customers' spiritual paths and the positive changes they've witnessed in their lives.
